Working with designers from the mobile team, consumer team and business team, to create a branded logo and unified experience for Canada Post customers looking to understand the new carbon-neutral shipping feature and how it works. Users have a difficult time understanding carbon-offsetting and how it works, additionally, there is a lot of information to convey in a short glance. How might we alert users that their package has been shipped with a carbon-offset applied, courtesy of Canada Post, while also providing an easy to understand explanation.
Coordinating design sessions and workshops with other design departments.
Sketching, wireframing, prototyping and creating high quality screens for Consumer products.
Coordinating design sessions and workshops with other design departments.
Conducting user testing as proof of concept.
Consulting on future iterations
eShopper research found 27% of online shoppers look for retailers that are protecting the environment when choosing where to shop.
Internal metrics suggest that users signing up and setting up passports and identification had a 92% success rate. Users found their way through the onboarding and successfully created their account while also scanning their Identification.
53% of Canadians indicated they are very or somewhat interested in purchasing carbon offsets to offset emissions
A year later in Spring 2022, we saw more Canadians (+8%) expressing interest in purchasing carbon offsets when sending a package (61%) or when making an online purchase (60%).
More avid shoppers that participated in the eShopper diary felt it was important for the businesses they support to take meaningful action to improve their environmental and social performance (66%)
19% of consumers have abandoned a retailer in favour of one that is more environmental.
